Conversational Advertising

The impression that answers back.

Branding-first, high-impact media that holds a real conversation. Readers ask real questions and get real answers from your approved knowledge, while creative and CTAs follow the dialogue. Buy on CPM, or pay only when someone actually engages.

What it is

A conversational ad unit in premium editorial, running in-article, in expandable standard slots, or floating.

Who it's for

Brand and media teams who already buy high-impact formats and want engagement they can prove.

What you pay

CPM, or CPE billed only when a reader actually engages in conversation.

The frame of reference

You already buy high-impact in-article media.

This is that placement quality, except the unit opens a real dialogue. A reader asks about range, sizing, pricing, availability; the agent answers from brand-approved knowledge and never improvises from the open internet.

  • Engagement a static impression can't match. A conversation is attention you can measure in messages and minutes, not just viewability.
  • The audience's own words, as a deliverable. What people ask is what they care about. Every campaign feeds your Intelligence workspace.
  • Recognition across visits. Returning visitors get a welcome back and a restored conversation, across publisher sites.
Four capabilities

A conversation you direct.

01 · On demand

Run the media, don't wait

Social listening waits for the conversation to happen. Running the media creates it, on your timing and against your launch window.

02 · Yours to direct

Your knowledge, your voice

Set the agent's identity and tone, add custom rules, and load knowledge two ways, through an inline knowledge base the platform can research for you and Deep Knowledge search over documents you upload.

03 · It can act

From answer to action

Live location cards find your nearby dealers and stores, with directions, phone, website, and whether they are open now. CTAs update mid-conversation as intent sharpens.

04 · It adapts

Creative that follows along

Hero imagery and video swap with the conversation's context. Ask about the interior, see the interior.

Where it runs

Premium placements, standard slots included.

Native in-article units that arrive open or compact, expandable units that run in standard 300×250 inventory without reflowing the page, a floater anchored to the corner of the viewport, and the content lock. Every layout runs every creative template.

Every layout, in the showcase
How you buy

CPM, or pay on engagement.

Buy impressions on CPM, or buy on CPE, billed when a reader actually engages in conversation. Target by geography, device type, OS, and property type. Budgets run daily or total, with pacing options.

Measurement

Reported like media. Understood like research.

Campaign reporting by placement, creative, publisher, and format, with viewability measured to IAB standards and engagement time alongside impressions. And because every conversation lands in Intelligence, the campaign doubles as listening.

What the evidence becomes
  • Always labeled. Every unit carries "AI Advertisement by nplusone.ai" and a sponsored tag.
  • Constrained by design. Platform safety rules and your approved knowledge bound what the agent says; abusive input is detected and halted.
  • Private by default. Personal identifiers are redacted before conversations are stored.
Running a research question instead?

An ad that interviews your audience.

AI Research runs a guided, adaptive study inside the same premium placements, billed per completed response.

See AI Research